brand building – Jake + Maya [Kids]

jakeandmaya1 08 May, 2016 Comments 2

Countdown – 6 Weeks

Stalling. After months of playing around with different concepts, creating new patterns and finalising ideas, we have come to a point of relative inactivity. At least it seems that way. All of a sudden, everything is starting to feel pretty overwhelming. There are still so many things to do and plan and

jakeandmaya1 19 April, 2016 No Comment

10 Weeks left Until

It took a little while to get back into the swing of things after our wonderful Easter break. The weeks are flying past .... very quickly. A lot of decisions had to be made. All fabrics have been ordered and most have been delivered. All fabrics are organic. Now time has come to

jakeandmaya1 15 March, 2016 No Comment

13 Weeks Left Until

With the collection design and sourcing well under way, I decided to spend some time working on our brand image. The design and quality of our collection is very important but equally so, is our brand image and communication. We have to make sure that we communicate what we would like to

jakeandmaya1 07 March, 2016 Comments off

Countdown – 14 Weeks

As we are counting down the weeks, I am trying to stay calm and collected but in reality, I am starting to stress out a bit. 14 weeks... that is just going to fly by ! Help !!! Time to focus and get very organised. Still trying to finalise the surface patterns but

jakeandmaya1 02 March, 2016 No Comment

Countdown – 15 Weeks

This past week has been all about printing. While my wonderful pattern-maker is finalising all details and adjustments, it is time for me to finalise all fabrics and patterns. Normally when we design a collection, we start with choosing the fabrics but with this collection, we did

jakeandmaya1 23 February, 2016 Comments 2

Countdown – 16 Weeks

This week was all about building a good team. One of the things that I have learnt through my years of running my own brand, is that it is impossible to do everything myself ! I learnt that the hard way. Through making lots of mistakes. When I first launched Jake & Maya in

jakeandmaya1 13 February, 2016 No Comment

Countdown Starts Here

I made a decision to slow down all activity at Jake and Maya about 2 years ago, to reset the company and to get both myself and the company back on track. Read more about it here. I few

jakeandmaya1 07 October, 2015 Comments 2

My most successful Collection

In the last few months, since I scaled back all production, I have had the rare opportunity to just enjoy myself and do things that i enjoy doing and with that, I have consequently found heaps of inspiration for a new collection. I took