13 Weeks Left Until
With the collection design and sourcing well under way, I decided to spend some time working on our brand image.
The design and quality of our collection is very important but equally so, is our brand image and communication. We have to make sure that we communicate what we would like to
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My most successful Collection

B for Branding
Having identified what a brand is in a previous post, we are now ready to highlight what makes our offer different to, and more desirable than, anyone else's, which is what branding is all about.
We need to, with effective branding elevate our product/company from being just one commodity amongst many identical commodities,
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B for Branding
Having identified what a brand is in a previous post, we are now ready to highlight what makes our offer different to, and more desirable than, anyone else's, which is what branding is all about.
We need to, with effective branding elevate our product/company from being just one commodity amongst many identical commodities,
READ MORE
Stop, Listen, Follow.
It was a very hard decision stopping the majority of the company's activity last year but I am now 100% sure it was the right thing to do. I was at that time really struggling to find the motivation to pull through each day and each wholesale order that we received,
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What is a brand
In order to successfully re-brand Jake and Maya Collective, we need to first find out what kind of brand we are and what kind of brand we would like to be/become.
So what exactly is a brand ?
A brand (derived from the Old Norse "brandr" meaning "to burn") is a name, term, design or other
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Beginning again
I launched Jake & Maya in 2009 with the goal of creating something different at the time, a children's clothing brand that was stylish but yet sustainable and ethically produced.
I had never designed children's wear before. I trained and worked as an interior designer for many years so was used to designing
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