Business – Jake + Maya [Kids]

jakeandmaya1 15 March, 2016 No Comment

13 Weeks Left Until

With the collection design and sourcing well under way, I decided to spend some time working on our brand image. The design and quality of our collection is very important but equally so, is our brand image and communication. We have to make sure that we communicate what we would like to

jakeandmaya1 07 October, 2015 Comments 2

My most successful Collection

In the last few months, since I scaled back all production, I have had the rare opportunity to just enjoy myself and do things that i enjoy doing and with that, I have consequently found heaps of inspiration for a new collection. I took

jakeandmaya1 19 June, 2015 Comments off

B for Branding

Having identified what a brand is in a previous post, we are now ready to highlight what makes our offer different to, and more desirable than, anyone else's, which is what branding is all about. We need to, with effective branding elevate our product/company from being just one commodity amongst many identical commodities,

jakeandmaya1 19 June, 2015 No Comment

B for Branding

jakeandmaya1 02 June, 2015 Comments 2

Stop, Listen, Follow.

It was a very hard decision stopping the majority of the company's activity last year but I am now 100% sure it was the right thing to do. I was at that time really struggling to find the motivation to pull through each day and each wholesale order that we received,

jakeandmaya1 21 May, 2015 Comment 1

What is a brand

In order to successfully re-brand Jake and Maya Collective, we need to first find out what kind of brand we are and what kind of brand we would like to be/become. So what exactly is a brand ? A brand (derived from the Old Norse "brandr" meaning "to burn") is a name, term, design or other

jakeandmaya1 07 May, 2015 No Comment

Beginning again

I launched Jake & Maya in 2009 with the goal of creating something different at the time, a children's clothing brand that was stylish but yet sustainable and ethically produced. I had never designed children's wear before. I trained and worked as an interior designer for many years so was used to designing