Have you seen the Balmain X H&M collaboration ? It is phenomenal. [youtube https://www.youtube.com/watch?v=oHZnLpDdD9M] It was available in selected stores and online on the 5th December. The launch was incredible and utter madness ! Check out this video of the Regent street store on the 5th December.   https://embed.theguardian.com/embed/video/fashion/video/2015/nov/05/shoppers-jostle-hm-balmain-launch-london-fashion-video   What ? Really ?! I guess, as a designer