Why Zero Waste Design

Reduce. Re-use. Recycle. That is the mantra of most conscious consumers but as a brand, Jake + Maya [Kids] would like to take it one step further and also make sure that what we produce has as low impact as possible on the environment BEFORE it arrives into the hands of the consumer.

In conventional manufacturing, up to 1/3 of all textiles is wasted in the production process and globally, 80 billion new garments are produced annually. Only a very small portion of these textiles are recycled. Imagine how much textile waste that creates and ends up on our landfills !

We at Jake + Maya [Kids] feel that this is a huge waste which is totally unnecessary. So we are on a mission to change this, one garment at a time. We want to show people that it is possible to be sustainable and stylish at the same time, without being wasteful of our resources.

All our garments are made using zero waste cutting techniques, hence reducing fabric waste from the standard 30% to only 1-2%.

Each year about 20 million tonnes of cotton is produced and up to 20.000 litres of water is required to produce 1kg of cotton.

Our garments require in average 300g of cotton instead of 500g, that is a saving of a whopping 4000 litres of water per garment and 0% of textile waste will end up in our landfills.

It is imperative that we, as conscious citizens, start taking action and do what we can to look after and protect our natural resources.

Clean freshwater is an essential ingredient for a healthy human life, but 1.1 billion people lack access to water and 2.7 billion experience water scarcity at least one month a year. By 2025, two-thirds of the world’s population may be facing water shortages.

We pledge to always do what we can, to minimise waste in our production and to provide the best sustainable solution to our customers. Always.